Our Story

Leading Edge Consulting excels in helping B2B companies to bridge the outbound repeatability gap where more than 60% of Seed and Series-A startups fail. Our founder, Dom Cappuccilli, is a pioneer in combining the art of sales with the science of validation.

In 2015, Dom founded The Clean Sell, a B2B customer development execution firm dedicated to assisting rapid-growth startups, corporate innovation teams and established companies no longer seeing sales success. The Clean Sell was then acquired by customer development market leader, JJELLYFISH, in 2021. Dom ran the consulting wing of JJELLYFISH for just under two years as the firm’s Principal. In this role, he managed a team of 25 overseeing over 100+ engagements with startups, businesses transitioning into the U.S. market, and Fortune 500 clients. His perceptive understanding of problem/solution fit, acceleration of market traction, and optimization of go-to-market enterprise sales activities contributed significantly to exponential jumps in revenue in 2021 and 2022.

Today, Dom continues to empower B2B businesses at Leading Edge Consulting by leveraging his rich sales knowledge and validation expertise. The firm’s Outsourced Early Stage Sales Team approach begins selling for clients on day one while applying our scientific approach to validating each critical step of the sales process until repeatability is achieved.